Big verses Small SEO companies when hiring

The hiring of a good SEO is a difficult thing. In any business the decision to hand over money must be based upon a belief that there will be some kind of return. So what are the things to look for in an SEO?

Firstly, do not go straight for the cheapest. I’ve outsourced work and ended up with very little results because I chose a cheaper and therefore less skilled SEO. Having said that the most expensive tend to be the larger companies, and whilst they are good my personal recommendation is to go with a small independent SEO.

So why are smaller companies better than the large corporations?

• As a company size increases so does the general expense of running the company. This means the larger companies have to charge you more for the same work, or charge the same but simply do less.
• Within a large company, because of the amount of people and the lack of direct contact, they will tend to produce less creative methods of optimising your site.
• A good SEO gives great value to any business he works for. In a large company he/she may not feel he is given the credit he deserves and so they often don’t fit into the corporate life>Doing SEO work requires very little more than a couple of decent computers and a credit card. If you were given a choice between spending an hour travelling to a building in the city, where you have to sit in a stuffy office all day before battling your way home on public transport while earning good money, OR working from home where you can have an extra hour in bed, watch television during your lunchtime which you take whenever you feel hungry whilst earning great money (double to triple that of a corporate wage), what would you choose?

 

For these reasons I truly believe that most of the truly talented and creative SEO work for small independent firms, and I would always chose them over a large corporation.

 

Please note, I am of course biased as I am a small independent SEO, and your welcome to bare that in mind and discard this advise on that basis. I don’t mind, I’m going to have a little sit in my garden now that its lunchtime!

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This entry was written by Steven Wisternoff. Steven is also one of the three orginal writer on Search engine musings and has published many articles on cosmetic surgery for men.