Top Ten Ways To Optimize Your Site For Search Engines

- Make sure to include a descriptive title on your page. The title of the page should be repeated or included in a relevant way within your site or page.
- Your meta keywords should be relevant to your site and used throughout the site. For example, if one of your keywords is “seo london”, you should have relevant articles or paragraphs using this word in your site. A good way to utilize this tag would be to have an article all about SEO London.
- Utilize the spider tags such as meta content="all" name="robots". This lets the search engine no that they should crawl your site and the links contained within.
- Your meta description should be related to your site content.Key words and phrases in your description should be used throughout your site.
- Images, movies, and Flash cannot be read by the search engine without proper description tags. Be sure to include relevant and descriptive “alt” tags on all of your media, so they relate to your content.
- Store scripts (such as javascript) externally. These can cause messy searches, so it is better to utilize external script linking.
- Link to other relevant and highly rated sites. Generic links such as yahoo.com or google.com will not cause much of a boost to your ranking. Try to find other resources related to your site’s content and link to them.
- Try to start a link exchange with related sites. If ranked sites link back to you, this helps your ranking. It is best to contact the admin of these sites and ask if they would like to start a link exchange. But, make sure to live up to your end of the bargain.
- Stay under the limits! Some search engines have problems with more than 100 URLs per page and very large sites. Also, some search engines have limits on the number of characters in each meta tag. Research these specific numbers and ensure that your site is within the requirements.
- Use a meta tag analyzer to check the relevancy of all of your meta tags. Even free analyzers can do a pretty thorough job of giving you advice based on your current site makeup.
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